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Instagram Brodcast Channels feature is now available globally. (Image: Meta)
After introducing Broadcast Channels in February this year, Instagram is finally rolling out the feature globally. The feature is designed to establish a deeper connection between creators and their followers.
After introducing Broadcast Channels in February this year, Instagram is finally rolling out the feature globally. The feature is designed to establish a deeper connection between creators and audiences.
Meta is also bringing a new ‘Collaborators’ feature—which enables creators to invite other creators or followers to be a part of their broadcast channel.
What Can Creators Share Through Broadcast Channels?
Creators will now be able to share text, images, and videos to all their followers through Broadcast Channels. “Whether it’s an expert interview or a casual hangout, fans can now follow conversations between their favorite creators and their special guests. This feature is now available globally,” Meta said.
Moreover, Instagram is also testing the ability for creators to use question prompts and then collect feedback and replies from followers.
Creators will also be able to add voice notes and polls for their followers. However, naturally, followers will be restricted to reacting and responding to the content shared using Broadcast Channels.
How Will Followers Know If Creators Have Broadcast Channels?
As per Meta, once a creator gets access to “broadcast channels and sends the first message from their Instagram inbox, their followers will receive a one-time notification to join the channel.” And, anyone can discover and view the contents of Broadcast Channels, but only the followers will be able to receive notifications whenever there are new updates.
Further, followers will be able to mute Broadcast Channels and even fine-tune the notifications. Meta notes that “notifications will default to ‘some,’ but this setting can be changed to ‘all’ or ‘none,’”.
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